EconomyFinancialNetflix, Disney+ or HBO Max cancellation increases to reduce...

Netflix, Disney+ or HBO Max cancellation increases to reduce spending

More than half a million pay-TV services were suspended in Britain , mostly to cut costs for families, with 58% of households now having at least one paid streaming service, a report revealed. study.

A total of 1.51 million services were canceled during the first three months of 2022, detailed the market research firm Kantar. The cutting off of these services was attributed to “saving money”, and instead households budgeted for higher prices and energy bills.

“Evidence from these findings suggests that British households are now proactively looking for ways to save,” said Dominic Sunnebo, global insight director for Kantar’s Worldpanel Division, who also said this recent research would be “sobering” for the UK. industry.

During the height of the COVID-19 pandemic, and lockdown measures led to surges in subscriptions for platforms like Netflix, Disney+, and Amazon Prime.

Kantar’s research notes that households were “beginning to seriously prioritize where and how their disposable income is spent,” with an upward trend in sight.

The researchers detailed that the proportion of consumers planning to cancel subscriptions stating that the main reason is “wanting to save money” had risen to its highest level at 38%, up from 29% in the last three months of 2021.

Netflix and Amazon, the last to “leave”

Although “dropout” rates increased across almost all streaming platforms, there was a “clear difference” in the number of cancellations between Netflix and Amazon and other offerings.

“Netflix and Amazon can be seen as ‘hygiene’ subscriptions for Brits – they are the last services to go when households are forced to prioritize spending.”

Instead, “Disney, Now TV, Discovery+ and BritBox all saw significant increases in churn rates quarter over quarter,” Kantar said.

North Korea: Man executed for "Squid Game" smuggling

It is discussed in Europe, in North Korea it is banned: the Netflix series "Squid Game". Anyone who violates the ban risks draconian penalties.

North Korea: Man executed for "Squid Game" smuggling

In Europe it is discussed: In North Korea it is banned - the Netflix series "Squid Game". Anyone who violates the ban risks draconian penalties.

Squid Game: Study shows amazing results – YouTuber lets Netflix hit re-enact

The South Korean Netflix series has broken numerous streaming records. One study suggests that young people in particular have fewer problems with violence.

Ryan Reynolds announces a break from the film business

Football and gin instead of cinema: Hollywood star Reynolds wants to retire as an actor in the coming year. But he has some other projects that he wants to dedicate himself to.

Ryan Reynolds announces a break from the film business

Football and gin instead of cinema: Hollywood star Reynolds wants to retire as an actor in the coming year. But he has some other projects that he wants to dedicate himself to.

More