Record high at the 55th Super Bowl: Companies spent more than half a billion dollars on TV advertising during the NFL final.
According to the market research company Kantar, $ 545 million (a good 450 million euros) were due for 96 spots in the four and a half hour CBS broadcast. The commercial lasted 57 minutes.
A spot in the duel between the Tampa Bay Bucaneers for superstar Tom Brady and defending champion Kansas City Chiefs (31: 9) cost 5.6 million dollars. In the USA, the spectacle was followed by 96.4 million TV viewers, the lowest number since 2007. The record is from 2015 (114.4).
The TV advertising income this time was a fifth higher than the previous record from the previous year.
