Evan Thomas Spiegel is 27 years old, and in 2015 he was nominated by Forbes magazine as the youngest , then he was 25, a billionaire in the world . He is the CEO and co-founder of Snap and the Social Network Snapchap , and after seeing the unpacked of the new Samsung Galaxy S9 at the Mobile World Congress in Barcelona, surely more than one expert analyst has deduced that for his Social Network, As for Whataspp, or for Facebook Messenger, and even for Instagram, the new Korean devices are going to provide a new adrenaline injection so that its millions of users around the world continue to share huge amounts of messages, videos and animojis. And for Evan Spiegel to keep making a lot of money.
In the world, according to experts, approximately 60 billion messages are shared every day , and only through WhatsApp and Messenger. However, the content is limited in the amount of information that can be conveyed with each message. And this is something that the new devices like the iPhone X, and now the new Galaxy S9 solve with their personalized animojis generated by the great processing capacity and the new intelligent capabilities of the new chips that they integrate.
The new Samsung Galaxy S9 presented with great fanfare at the Mobile World Congress integrate in their guts the Exynos 9810 processor , which presents sophisticated artificial intelligence (AI) features that improve the user experience in applications related to network-based machine learning neuronal. And that allow , among other things, to make animated emojis using these intelligent features that the new chip brings, and that will encourage many of its users to share the new animated emoticons through the different Social Networks, including Snapchap.
In a recent letter from Spiegel to investors, he even commented that ” the images created by the cameras of the new premium smartphones contain more context and richer information than other forms of communication such as text entered on a keyboard .” A clear message, to investors, that the present and future of your Social Network is more than promising, as a business thanks to the iPhone X or the Galaxy S9 just announced and that will begin to be marketed on March 16.
And that’s how Samsung has understood it. ‘ The camera is the new keyboard .’ And that is why all the prior communication, the marketing and the expectation that the Koreans have created before the presentation of their new devices has revolved around the camera of their Galaxy S9 and S9 Plus .
Among other details, with the new processor that the Samsung S9 integrates, people or elements in photos are accurately recognized, images are quickly searched for categorization or automatic detection , or a user’s face can be scanned in 3D. for hybrid face detection .
By using both hardware and software for hybrid face detection, it is possible to apply real-time and more realistic face filters, while offering greater security when using face detection to unlock the device. For added security the processor has a separate security processing unit that protects the most essential personal data , such as facial and iris information and fingerprints.
With AR Emojis, Samsung allows the user to create an emoji that looks, sounds, and acts just like him . To do this, they use an artificial intelligence algorithm that analyzes a 2D image of the user and at the same time draws a 3D model of their face based on more than 100 facial features to represent and imitate expressions such as winks and head movements, achieving realistic customization. . AR Emojis can express the user’s emotions not only through video, but also through an extensive catalog of stickers in the standard AGIF format that can be shared through most messaging applications.
With Bixby, Samsung’s in-camera smart platform that uses augmented reality and artificial intelligence and machine learning technologies, the user is provided with useful information about their environment . Thanks to real-time object detection and recognition, Bixby instantly generates useful information and overlays it on the scene the camera is capturing . The user can also translate languages and convert foreign currencies in real time with Live Translation , learn about their environment, buy products seen in the real world, and track calorie intake throughout the day.
As the consulting firm BI Intelligence points out, with the new processors and cameras that integrate high-end smartphones, such as the Samsung Galaxy S9 and S9 Plus, “ text, which has long been the main way by which users interacted in Social Networks and in chats, has passed away ”. The images, and the new animated emojis, offer more information in less time, and in a more attractive and friendly way.
Surely Snapchat, WhatsApp, Instagram, Facebook Messenger and chat applications have welcomed the new Samsung devices with open arms. And more will come. This is just the beginning, which Apple with its iPhone X and Samsung, with the S9, have been ahead.
