556,000 followers – for a dog? Nothing out of the ordinary at the “German Petfluencer Awards”. This year, for the first time, an account was recognized that uses its reach for a good cause.
Cologne – Red carpet for four-legged friends: In Cologne, particularly successful dog profiles from social networks have been awarded the “German Petfluencer Awards”.
The “@cookiethehuskyyy” account was voted “Petfluencer of the Year” on TikTok with almost 556,000 followers. In the opinion of the organizer, mistress Lisa shares everyday adventures with humorous videos and a charming overall appearance – and thus convinced the jury. Altogether there were awards in five categories.
Petfluencer – pet is the English word for pet – like influencers, let their fans participate in their lives via social media accounts and advertise all sorts of things. The protagonists are animals and not people.
An ice cream parlor especially for the animal stars
The Petfluencer Awards have been presented by a Petfluencer agency since 2019. This time, for the first time, there was also a “Purpose Award” for an account that uses its reach for a good cause.
At the championship on the grounds of a Cologne outdoor pool, there was also a dog ice cream parlor, dog swimming and hot dogs for entertainment for the animal internet stars. dpa