With the “Mexico on the skin” campaign and an optimization carried out by the companies Fluzo and Netquest, the marketplace managed to increase its brand recall and purchase consideration on its platform.
Platforms that were born free of ads, and showed this feature as an added value, today evaluate them as an alternative to keep subscription prices competitive.
Pepe Beker, co-founder of BESO, says that inflation makes business decisions short-term in the face of uncertainty. But with predictive data it is possible to have a higher degree of assertiveness.
For Vivian Barón, CEO of the agency, the growing need to gain a competitive advantage in the midst of the pandemic drove the public relations and brand communication sector.
Companies such as Ferrero, Cinépolis, Waze and Mattel see these characters as an opportunity to launch cross-selling products on the market, taking advantage of the potential of a trending license.
Although the registration in Cannes Lions reaches 900 euros per piece, the most 'normal' thing is not to win, says Pablo Batlle, CEO of Rock The Agency.
Danni Büchner is invited to Sam Dylan's Halloween party. But the "Goodbye Germany" emigrant has no desire for many other party guests. And find clear words.
