With this film, the production house is making efforts to be more inclusive. Although this represents a great challenge, it also means advantages for the brand, say the experts consulted.
A great work of digital craft needs to impress people and create an emotional response to serve as a benchmark in the category, says the jury president.
Verónica Hernández, CEO of Ogilvy México, says that the immediate challenge is to go beyond Icnocuícatl, the poem with which the brand honored those who left because of the Covid-19 pandemic.
Through its advertising platform, the technology firm seeks to help brands take advantage of the increase in purchases that people make from their computer while working at home.
Companies in Mexico are increasingly opting for alliances as part of their business strategy. This is the experience that brands like Tecate and Distroller have had.
The campaigns Untouchables, by Leo Burnett, and #SeguimosHablando, by Publicis, were awarded at the creativity festival. In the 2019 edition, the industry said goodbye to the contest with 5 medals.
Experts say that the pieces that compete in the creativity festival have a high chance of winning, as they have already won the most important prizes in other global competitions.
In the Mexican market, the president of Landor & Fitch for the Americas has clear objectives: to make the country the regional leader in the creation of brands.
Danni Büchner is invited to Sam Dylan's Halloween party. But the "Goodbye Germany" emigrant has no desire for many other party guests. And find clear words.
