Advertising industry

Economy

Marketing Analysis: This is how Sanofi did in the meningitis campaign

The hashtag #UnMundoSinMeningitis, positioned on Twitter, reached 91,000 people. 67% of Internet users' messages were positive, according to Metrics.
Economy

What shows up when you google 'women and cars'?

While men represent stable, independent and powerful characters in car advertising, they only appear as housewives, mothers and wives. While they are doing well.
Economy

E-commerce opens a new opportunity for marketing strategies

In 2020, the percentage of online shoppers in Latin America increased more than 60%, which represents a great moment to integrate a tactic that reinforces the presence of brands.
Economy

Archer Troy loses 60% of its sales due to COVID-19 and changes its digital proposal

The agency launched Archer Media Works, a unit specialized in online media. The 'Lost Voices' and 'Featured Fan' projects are examples of campaigns designed for the digital ecosystem.
Economy

Marketing Campaign Analysis: What Results Did Paramount + Have?

Advertising in digital media for the new streaming service achieved a positive performance in Mexico, with almost 90% positive responses. But the excess of these platforms is a great challenge.
Economy

Inclusive brands influence the purchase decision of 51% of people

According to data from Facebook, five out of 10 consumers change their perspective on a brand when it speaks openly about diversity.
Economy

The campaign that raised Chevrolet sales by 145% wins the 2020 Grand Effie

In the advertising contest, 'Invisible influencers', the creative piece made by the McCann agency, also won a gold and a bronze award.
Economy

The 10 things all the winning Effie 2020 campaigns have in common

On the first night of awards, 17 metals were awarded: 3 gold, 6 silver and 8 bronze.
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Latest

MotoGP

Schedules of the Valencia GP of MotoGP in Cheste and how to see it

The Cheste circuit hosts this weekend, from November 4 to 6, the 2022 MotoGP Comunitat Valenciana GP. See the schedules and all the information.
News

"Don't talk to me!": Danni Büchner makes a clear announcement to hated party guests

Danni Büchner is invited to Sam Dylan's Halloween party. But the "Goodbye Germany" emigrant has no desire for many other party guests. And find clear words.
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