Artificial intelligence

The Lexus brand, and Oscar-winning film director Kevin Macdonald have teamed up to create the first commercial ever using artificial intelligence. We went to London to be told about it, and to see the announcement first.

With world and national leadership in PC sales, and with the Christmas campaign just around the corner, Lenovo is also committed to integrating artificial intelligence into its computers to ward off the competition. And it does not hesitate to partner with Google, Amazon or Microsoft.

We went to Lisbon to retest the MBUX and the intelligent voice assistant that Daimler has introduced in its new A-Class. And we found the surprise what3words in the same car to get anywhere with just three words.

This is the conclusion of the round table on artificial intelligence of the Internet Governance Forum. But also the headline that is deduced from the latest study on Spanish companies and AI, prepared by the EY consultancy for Microsoft.

Natural language processing is one of the oldest techniques of artificial intelligence, but the union with others such as machine and deep learning is giving it a future yet to be discovered, also for the sector of journalistic information.

There are already pools, although guessing it will be a lottery. But it would not be surprising that those who have the most to lose, Samsung, and to gain, Chinese manufacturers such as Xiaomi, Oppo or Vivo are the first to jump into the 5G pool and launch a smartphone with this technology. Although if there are no networks, what would the 5G smart mobile be for?

Google, Apple and Amazon have already launched their voice assistants for the home in Spain. The latest to appear, the Amazon Echos, are the best sellers in the world.

We have been close, although far. We have gone to Hog Kong to observe with Qualcomm the 5G technology that will change everything, also artificial intelligence, and that will connect billions of 'things'.