Strategies for collecting product attributes should be considered to create a comprehensive data library that uncovers customer needs, preferences, and intentions.
Talking about business reputation, nowadays, is not only limited to the valuation of a company, but also to its influence in generating greatness through brands and their leaders.
Strengthening the organizational culture and caring for the company's brand as a good employer have also become key elements in attracting the best candidates, says Nima Pourshasb.
The success of an enterprise is a complex matter to quantify. For some, the most valuable part may be the economic factor obtained after several years of effort, says Luis Arandia.
Expansión spoke with an expert in gender perspective in advertising to find out how much progress has been made in this field based on commercials from 10 years ago.
Organizational immunity is directly related to the comfort zone; They are limits that we build over time because they make us feel comfortable and safe, says Pedro López Sela.
Danni Büchner is invited to Sam Dylan's Halloween party. But the "Goodbye Germany" emigrant has no desire for many other party guests. And find clear words.
