The SDGs are a new opportunity to reverse the damage and turn it into a new chapter: regeneration, innovation and above all action, considers Lourdes Castañeda.
If you see red flags waving in your organization, address them. It is important that the management of human capital is accompanied by fair and equitable monitoring, analysis and attention processes.
Content marketing is the star these days. Offering content especially dedicated to people's interests is the object of desire of any brand, points out Máximo Pellegrino.
Today we talk more and more about generating content instead of advertising. The difference is simple: advertising interrupts, while content creates value, says Juan L. Isaza.
How will companies and brands sell when advertising budgets have been slashed and consumers and customers want to spend less right now? asks Guido Gaona.
Danni Büchner is invited to Sam Dylan's Halloween party. But the "Goodbye Germany" emigrant has no desire for many other party guests. And find clear words.