Of 325 brands, Coca Cola, Bimbo, Lala, Alpura and Nutri Leche are the five that Mexicans choose and buy the most, according to Kantar's Brand Footprint ranking.
Although the registration in Cannes Lions reaches 900 euros per piece, the most 'normal' thing is not to win, says Pablo Batlle, CEO of Rock The Agency.
The DDB México agency made digital users interested in learning sign language, through a challenge on TikTok. The idea won in the Social & Influencers category.
#SeguimosTablando, about the journalist Javier Valdez, murdered in 2017, won a bronze lion after being the most awarded Publicis piece in the previous edition.
The work is a metaphor for how society can sink youth or raise it afloat, considering that today 70% of young people suffer from anxiety about the climate crisis, according to data from LLYC.
We Believers received a gold in the outdoor category with the “Mexico no artificial” campaign for Burger King; while Ogilvy obtained it in entertainment with "The taste of reunion" for Victoria.
Danni Büchner is invited to Sam Dylan's Halloween party. But the "Goodbye Germany" emigrant has no desire for many other party guests. And find clear words.
