neuroscience

When we surf the internet, what is called a 'banner' frequently appears, a form of online advertisement that usually includes images or animations and whose objective is to capture our attention to attract us to another website where a product or service is offered. However, much to the dismay of marketers, many of these advertisements are known to go unnoticed, unattended.

'I forgot my doctor's appointment! I didn't buy the supplies I needed for science class! I missed calling my boss to confirm the meeting! ' These and countless other examples are known as blunders, although in reality they are failures in prospective memory. When we talk about memory, most people tend to think about things that have already happened, although in reality, it also has a fundamental role in the things that we plan to do in the more or less immediate future, something we know as prospective memory .

Every day more people anticipate, and like little ants they save and save part of their money today worrying about the economic future in their old age. Is it your case? Well, we should ask ourselves if the economic future is the only thing that should worry us for tomorrow. The answer is a definit no. What's more, if you don't already have it, maybe you should start thinking about making a 'brain pension plan'. It is what scientists call cognitive reserve. Research recently published in the journal Psychology highlights the importance of caring for the brain and stimulating it in various ways throughout life.

Researchers at the University of Rochester (USA) have carried out a study that demonstrates the restorative nature of sleep and that could explain why we need to sleep, according to the journal Science in its latest edition.

Researchers in behavioral neuroscience at Connecticut College, in the United States, have shown that the famous Oreo cookies are as addictive as cocaine, at least for laboratory rats. And curiously, like humans, these rodents usually open the cookie and eat the cream that it contains in the center first.

A group of researchers from the University of Cologne, in Germany, has come to the conclusion that while we chew we are immune to advertising. Scientists attribute this to the fact that when we discover a brand or product for the first time, the lips and tongue automatically simulate the pronunciation of the name without our realizing it.

There are some similarities between the brain and computers, but the most interesting are all the differences that make our thinking organ really spectacular. Enrique Noé, Research Director of the Brain Injury and Neurorehabilitation Service at NISA Hospitals explains what is special about the brain and how we can compare it with current computers.

According to the IBERICTUS study recently published by the Spanish Neurology Society, the prevalence of stroke in our country is close to 200 cases per 100,000 inhabitants, and it is estimated that the figure will increase as the population ages. One of the most striking consequences after a stroke is what is called 'Hemineglect' or 'Unilateral negligence'.