A solid communication plan must always consider the best case, the worst case and the base case in good and difficult times, points out María José González de Cossío.
In the panel "The competition for the digital gondola and retail media", organized by Comunidad M México, the strengths of the new medium were highlighted to develop 360 campaigns that accelerate ROI
Grupo Modelo, Corona and the We Believers agency received the first Titanium Lion for Mexico, in recognition of the creative excellence of their campaign "The classic in history."
This year, the national advertising industry achieved 11 medals in the creativity festival with two campaigns. His best year was 2015, in which he took 27 lions and won his first Grand Prix.
The campaigns Untouchables, by Leo Burnett, and #SeguimosHablando, by Publicis, were awarded at the creativity festival. In the 2019 edition, the industry said goodbye to the contest with 5 medals.
According to Metrics, 94% of the messages associated with the hashtag #HotDaysEnBodega were informative, without a clear position, 5% generated a positive sentiment and 0.36% negative.
Danni Büchner is invited to Sam Dylan's Halloween party. But the "Goodbye Germany" emigrant has no desire for many other party guests. And find clear words.
