In the Mexican market, the president of Landor & Fitch for the Americas has clear objectives: to make the country the regional leader in the creation of brands.
The co-founder and president of the consulting firm LLYC is clear on how to achieve his goal: through acquisitions. The challenge now is choosing how you will obtain the necessary financing.
While 90% of marketers will work this year with characters between 5,000 and 100,000 followers, brands like Amstel are betting on leaders like Rafael Nadal.
Getting on a trend without strategy is dangerous, experts say. Therefore, they recommend not entering if you lack the ability to compete and without a program to listen to your audience.
The associations of the sector point out that the initiative is born from the "ignorance" and they assure that it can affect their competitive capacity and employment.
While men represent stable, independent and powerful characters in car advertising, they only appear as housewives, mothers and wives. While they are doing well.
Danni Büchner is invited to Sam Dylan's Halloween party. But the "Goodbye Germany" emigrant has no desire for many other party guests. And find clear words.
