Strategy and Marketing

Economy

Marketing Analysis: How did Uber Eats fare with Derbez and Jaenada?

Twitter users liked the campaign of the food delivery app, which achieved 97% positive attitude with 560 messages in favor.
Economy

This Mexican campaign was one of the most successful in the world in 2020

'Click and come back', a creative piece developed by M&C Saatchi to promote the Hot Sale in 2020, organized by AMVO, is one of the 11 works highlighted by the global consultancy Scopen.
Economy

'Voltswagen', the joke with which the brand seeks to position its electric cars

The company announced that it would replace the 'k' with a 't' in its name, but it was all a marketing strategy for April Fools' Day in America.
Economy

Archer Troy loses 60% of its sales due to COVID-19 and changes its digital proposal

The agency launched Archer Media Works, a unit specialized in online media. The 'Lost Voices' and 'Featured Fan' projects are examples of campaigns designed for the digital ecosystem.
Economy

The Tecate commercials are famous, but do you know who made them?

Nomads has changed its name to Rock the Agency, a first step to introduce the creatives who made the campaign starring Stallone and the commercial against gender violence.
Economy

Martin Sorrell's agency grew in 2020, as large firms lose

The former CEO of WPP said that his company, S4Capital, did not have a month of losses during the pandemic and that, even in its worst, in April, it registered a 3% increase in revenue.
Economy

Inclusive brands influence the purchase decision of 51% of people

According to data from Facebook, five out of 10 consumers change their perspective on a brand when it speaks openly about diversity.
Economy

The campaign that raised Chevrolet sales by 145% wins the 2020 Grand Effie

In the advertising contest, 'Invisible influencers', the creative piece made by the McCann agency, also won a gold and a bronze award.
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MotoGP

Schedules of the Valencia GP of MotoGP in Cheste and how to see it

The Cheste circuit hosts this weekend, from November 4 to 6, the 2022 MotoGP Comunitat Valenciana GP. See the schedules and all the information.
News

"Don't talk to me!": Danni Büchner makes a clear announcement to hated party guests

Danni Büchner is invited to Sam Dylan's Halloween party. But the "Goodbye Germany" emigrant has no desire for many other party guests. And find clear words.
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