The agency in charge of rebranding the brand faced the challenge of designing a label that would attract the attention of new consumers, without losing the legacy and identity of a 170-year-old brand.
Mariano Perotti, general director of Diageo in Mexico, will seek to improve the profits generated by agave distillate by increasing sales in key markets such as the United States.
The interest of consumers in the production of the distillate and its presentation are part of the differentiators that attract tequila buyers in the world.
The increase in prices and the commitment to more premium products protected the company from the rise in logistics costs, caused by the interruption in supply chains.
Danni Büchner is invited to Sam Dylan's Halloween party. But the "Goodbye Germany" emigrant has no desire for many other party guests. And find clear words.
