TikTok has become one of the most important, well-known and popular applications of the moment. Although it is not without controversy. And it is that while some country, like India, has decided to ban it completely, others like the United States have sanctioned the company and prevented the app itself from sharing information with its parent company.
In the case of Spain, even today we have learned that a judge has considered negligence in guard / custody when parents allow the use of TikTok by minors, especially when they are under 14 years of age.
The reason? According to the ruling, if a minor uses TikTok improperly, either with the consent of their parents or behind their backs (that is, due to lack of vigilance), “it can be considered negligent behavior.” Moreover, “it may entail a review of the same regime.”
However, the social network has ranked as one of the most downloaded at the moment, and the one with the highest growth in recent months, especially throughout 2020.
Whether you plan to dedicate yourself professionally to uploading professional but fun videos to TikTok to share with other users and make yourself known, or if you only share them with your family, friends and acquaintances because your account is private, do not miss some of the creative ideas for TikTok that we propose to you on this occasion. Take note.
Offer tutorials
There’s no question: while YouTube is full of how-to videos , it’s clear that tutorials continue to be effective content on social media. Why? Possibly because users love learning something new, especially if they can do it in a more or less fun way.
Regardless of what industry or topic our brand is in, it’s perfectly possible to find a way to bring it to life with the help of a TikTok tutorial .
For example, tips on style, product demonstrations, how to use a certain device … the truth is that the possibilities are endless. And what is even better, you can recycle those videos that you already have on other platforms, but editing them to adapt them to the specificities of TikTok.
Covers important events
It is common that, like many other social networks, the main slogan of TikTok is virality . And the reality is that there is nothing more viral than the biggest news . A conference, a trade show, a blockbuster, or the launch of a new series or novel.
It is highly recommended to make the most of the topics that can make trends vibrate, in order to offer a different image on our profile. In short, it can become a unique option to show that we are also modern and that, above all, we tend to keep up to date.
Create a challenge (with its corresponding dedicated hashtag)
As many experts agree, if this social network is increasing in popularity it is thanks to its challenges , which tend to become even more viral when accompanied by a more or less catchy hashtag.
We can create a campaign to encourage users (consumers) to create videos on a certain topic, obviously related to our theme or business, and make the challenge fun. Basically, what we want is that users want to try it, and participate.
In any case, it is essential to follow some basic guidelines, such as: keep it simple, fun and have a goal in mind.
Celebrate special occasions
Just a few days ago, TikTok decided to mark International Women’s Day (March 8) with the hashtag #MasMujeres , while in the rest of the world it decided to create #SheCanDolt , to celebrate the day with the creators.
This occasion became a springboard for the various accounts focused on women’s rights to become the center of attention.
Due to the success, it is evident that it is extremely important to celebrate special occasions , sharing videos related to the day. A good option could be to have a calendar of social media content, and plan those unique occasions.
