The Ministry of Tourism (Sectur) reported that the Day of the Dead festivities, between October 28 and November 2, 2022, will generate an economic spill for the consumption of tourist services estimated at 37,722 million pesos.
In a statement, the agency reported that during the six days the arrival of 2 million 164,000 tourists to hotels is expected, which, compared to the same period in 2019, means a recovery of 95.1%, which places the country at 110,000 tourists from reach the pre-pandemic level.
The expected economic benefit for lodging is 3,434 million pesos, and hotel occupancy at the national level is estimated to be 56.1%, 4.4 percentage points more compared to the same period in 2021, when the general occupancy during these festivities was 51.7%.
In addition, the estimated total number of tourists will be 1 million 599,000 from the national segment, which represents 73.9% of the total, and 565,000 tourists will be international, that is, 26.1%.
For the season it is estimated that 2 million 459,000 more national tourists will stay in another form of lodging, such as family and friends, as well as in second homes, so the expectation is that in total 4 million national tourists will travel through Mexico in the period of the Day of the Dead festivities.
It is also estimated that another 283,000 tourists, both domestic and foreign, stay in shared economy accommodation.
According to expectations for this period, the percentage of occupancy that will be reached in 15 selected centers will be: Puerto Vallarta, 73%; Los Cabos, 72.7%; Mexico City, 72.6%; Cancun, 68.5%; Morelia, 68.3%; Oaxaca, 68%; Aguascalientes, 62.5%; Puebla, 60.7%; San Miguel de Allende, 58.6%; Queretaro, 56.3%; Villahermosa, 47.6%; Zacatecas, 47.4%; San Cristobal de las Casas, 44%; Acapulco, 42.3% and Tuxtla Gutiérrez, 36.9%.
Just for the Day of the Dead Parade in Mexico City, the Sectur expects an occupancy rate of 77.9%, with 78,000 tourists staying in hotel rooms on the day of the parade; as well as an economic spill of 82.9 million pesos for lodging in the country’s capital.
The spill for tourist services in Mexico City for this event is estimated at 911 million pesos, and the attendance of 1 million people in the Day of the Dead Parade.