The Meliá Hotels International hotel chain has turned its innovative hotel @SolWaveHouse, located on the beachfront of Magaluf (Mallorca), into the first Twitter Experience Hotel in the world .
The experience it offers is based on a virtual community , available only from the hotel's Wi-Fi and called #SocialWave, which each client can access from their mobile or electronic device, registering with their Twitter account. The hotel has two Twitter Concierges, people dedicated exclusively to answering guest requests via Twitter and generating conversation in this virtual community, acting as a link between all customers. In this way, those who are staying at the hotel can “chat” with each other, meet, experiment, flirt, compete, share photos, etc.
In addition, the hotel has created #TwitterPartySuites , spacious rooms equipped with all the details and with capacity for 4 people. The clients of these suites will be able to enjoy a bottle of cava, isotonic drinks and special attention upon arrival, a 20% discount in all the bars and restaurants of the Wave House leisure area, VIP hammock and customizable minibar, as well as a drink Free at #TwitterParty, which will be held every Friday at the hotel . All conceived for a mostly young and very social client, "who is looking for new experiences and emotions shared with a virtual community that always wants to expand", according to the hotel managers.
