For the first time in thirteen consecutive years, Coca-Cola has ceased to be ranked number one in the top 100 most valuable brands in the world made by Interbrand, the world's leading brand consultancy. The position has been taken from him by Apple . Google , in second position, has also managed to get ahead of the well-known soft drink brand this year.
The report estimates that the value of the Apple brand 98.3 billion dollars, 28% more than in 2012. For its part, the value of the Coca-Cola brand also increased, although only by 2%, reaching 79.2 billion. of dollars. As for the value of the Google brand, it has grown by 34%, rising to 93,291 million dollars. The fourth place in Interbrand's ranking is for IBM, while Microsoft is in fifth position, showing a clear dominance of technology brands in the current landscape. They are followed by General Electrics (sixth position), McDonalds, Samsung, Intel and Toyota. Of the 100 brands that appear in the ranking, the one that has gained the most value is Facebook (43% more) , while the biggest decrease is for Nokia (65% less).
