According to a new report by Buddy Media on the use of the microblogging platform Twitter , although only 19 percent of tweets are published by companies on weekends , they show a 17 percent higher following in compared to daily days. In some industries, tweets posted on weekends are more effective. For example, companies related to the world of sports obtain on average a 52 percent greater following on those days. And fashion and accessories companies get 30 percent more Twitter followings on Saturdays and Sundays.
For the publishing sector, Saturdays are the days that involve the most movement, with a following by users 29 percent higher than the rest of the week, despite the fact that only 7 percent of their tweets are published that day. As for the entertainment industry, the key days seem to be Sundays and Mondays, since on average they achieve a 23 percent greater following.
