NewsThis is how the new slogan for the state...

This is how the new slogan for the state of Baden-Württemberg came about

The “The Länd” campaign caused controversy across Germany. Even the agency responsible “Jung von Matt Neckar” did not believe in this range, as the managing director says.

Stuttgart – The footsteps of "We can do everything except High German" were great. Nevertheless, the Jung von Matt Neckar agency set about developing a new slogan for the state of Baden-Württemberg. After repeated delays, the image campaign was finally presented to the public a few weeks ago. The response was as powerful as it was controversial.
BW24 * reveals here who came up with the idea for the “The Länd” slogan by the agency responsible.

In fact, there is neither a flash of inspiration nor a brilliant individual achievement behind the campaign, but months of hard work. * BW24 is an offer from IPPEN.MEDIA.

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