Tech UPTechnologyTwitter and Hollywood

Twitter and Hollywood

hollywood A study by two researchers from HP Laboratories , in Silicon Valley, reveals that the popular social network Twitter allows you to know in real time the public’s interest in films and can help predict which box office will make a film production on the weekend of its premiere. The computing method developed by Sitaram Asur and Bernardo Huberman, which analyzes what is said on the microblogging platform and will be presented next August during the Web Intelligence Conference held in Toronto (USA), has been put to the test with 24 major premieres such as Alice in Wonderland , Avatar or New Moon , predicting the box office results with an accuracy of 97.3% . The tool could be very useful for Hollywood since, among other things, its creators say, it can help film studios decide if they need to do a last-minute boost to their advertising campaigns, or reduce investment because the success is already guaranteed.

Huberman says this is only the beginning and that Twitter could be used to predict the success of “all kinds of things,” such as new products and gadgets. Algorithms based on this social network could even be applied to advance the results of electoral campaigns . ? Twitter, with its huge flow of information in real time, has the power to track people’s real interests ,? adds the researcher.

What is the fastest internet network in the world?

Esnet now using Esnet6 is upgraded to 46 Tb/s of bandwidth. The objective is to support scientific research, favoring greater speed when executing processes.

The inventor of the word 'metaverse' is creating his own metaverse

The writer Neal Stephenson was the one who coined this term back in 1992 in his science fiction novel 'Snow Crash'.

The art of cyber defense

More than a sophistication of malware, experts speak of its professionalization. The cyberthreats that citizens and companies face.

Tasks to avoid negative effects in the age of hyperconnectivity

Digital technologies are not bad by themselves, it is their inappropriate use that can be harmful to their users, points out Guillermo Fournier.

The DMP focused on first-party data that enhances media strategies

To get the most out of the habits and preferences of its audiences, Grupo Expansión integrated a data management platform that offers advertisers a greater value proposition.