In the photo, José Pardina, among the members of the jury Vladimir de Semir and Santiago Quiroga, director of SIMO
The Nokia E71 smart phone ; Citroën’s lane departure alert ; Hi-Tec Ion Mask shoes that don’t get wet; Hansaplast scar reducing plasters ; the recycled tires from Insa Turbo ; Polaroid’s portable PoGo printer; Hero F2d juices ; and the Lancôme eyelash micro-oscillation have been chosen as the most innovative products of the year in the first edition of the VERY INTERESTING Innovation Award .
The awards were presented yesterday in Madrid, in a massive event presented by the journalist Pedro Piqueras and held in the halls of IFEMA, sponsor of the event. A prestigious jury, chaired by the director of the National Museum of Science and Technology Ramón Núñez (and in which José Pardina, director of MUY, acted as secretary), had previously deliberated on the 24 finalists of the seven categories that were opting for the award. : Automobile, Telecommunications, Food, Beauty, Textile, Health, Environment and Consumer Technology. More than 170 companies had presented their most innovative brands throughout the second half of the year. For their part, the magazine’s readers had voted online for the social internet (web 2.0) as the most outstanding innovation of 2008.
As of this moment, the second edition of the VERY INTERESTING Innovation Award will be open, which will distinguish innovative excellence and the investment of our companies in R & D & i.





