There are more and more Internet users who are hooked on social networks, according to the IV Annual Study of Social Networks published by the IAB-Spain association (Interactive Advertising Bureau). In addition, Facebook is still the favorite, and 96 percent of Internet users have a profile on this network.
According to the report,eight out of ten Internet users use social networks, which represents an increase of 5 percent with respect to 2011. In addition, the impact of the crisis and unemployment is noticeable in the networks: 81 percent of the followers of a brand do so because they are looking for promotions, scholarships and offers of work. Surely this is the reason why, despite the fact that Facebook is still the favorite, the network that experienced the most growth in the last year was Linkedin, the social network of professionals. In addition, more than half of those surveyed consider that the most interesting content offered by social networks is job offers.
Facebook is still the queen of the Internet. Most users have a profile on this social network, and Internet users use an average of5 hours per weekin her. It is followed by YouTube, with 64 percent of users, and Twitter, with 46 percent. On the other hand, more and more people are accessing social networks from their smartphone, and networks for mobile exclusive use such as Instagram and Foursquare are increasingly used.
Social media has revolutionized the way we communicate, access information, and even find jobs. However, be careful: recent studies have confirmed thatsocial media can be even more addictive than alcohol and tobaccoand experts recommend a moderate use of them.
