If some time ago you decided to create a channel on YouTube , and at some point you considered the possibility of modifying its name, surely you were surprised to discover that, when modifying the name, it also modified the username of your official account of Google.
The reason is more than evident: since Google decided to unify all the services in the same account, the same name and email are used for absolutely all the services provided by the company.
And this means that the account you use on YouTube is the same that you have on Google , so any change, including a simple modification of the profile image, will also have an impact on the rest of the services you use on Google.
At the time, this posed a problem for many content creators and youtubers, which prompted the platform to decide to launch the so-called brand accounts : a useful option when creating a separate account (channel) for our business and , with this, strengthen the brand.
In this way, it is perfectly possible to start using a YouTube channel from the moment we have created the brand account, or to move an old channel to the new brand account (a highly recommended option when we want to change the name of the brand. previous channel). But in order to do so, it is necessary to comply with a basic step: the creation of your own brand account .
What is and what is a brand account on YouTube?
If you work on different social networks, it is quite likely that you already know that most have a certainly special provision for brands and companies to create a commercial account one hundred percent different from personal accounts and profiles, something that would positively help when it comes to create a unique online presence that represents them, also making it easier for your target audience to find them.
In the case of YouTube , the platform decided a few years ago to launch brand accounts , which is characterized by being a specific account for a certain brand , so that it is different and one hundred percent individual from the personal account that we may have on Google. .
When to create and choose a brand account on YouTube?
YouTube itself, in its product guide, informs us about the different reasons why we might be interested in creating a brand account, as well as in connecting our YouTube channel to a newly created brand account.
For example, it is a very useful option when we want to use a different name on YouTube than our personal Google account, or as a privacy measure to prevent viewers from knowing our name and / or email address, since that, once a brand account is created, there is no public association between it and the Google account.
It is also an excellent option when we want to give access to other people to manage our YouTube channel (but not to the Google account), or when we want to manage different channels from the same account .
How does it work?
If you want to create it, we encourage you to read our guide in which we explain how to create a brand account on YouTube . Once created, you can start using it practically instantly.
It is actually very simple, since, once the account is created, we can start using our channel by customizing the banner image (with a size of 2048 x 1152 pixels), the profile image (with a size of 98 x 98 pixels ) and a watermark in the original videos that we upload, which will be displayed in the lower right corner of the player, and that could appear at the end of the video, at a custom start time, or throughout the video (most recommended option ).
It is also possible to move an old channel to the new brand account , so, as we see, the possibilities are quite interesting.
