Just mention the word ” donut ” for all of us to come to mind the famous Panrico donut, which is precisely called that. A name that, however, in the mid-90s we also knew under the Dunkin Donuts brand, which was when these famous American establishments arrived in our country, however, over the years the brand was renamed Dunkin Coffee in Spain. but why that name change ?.
Why is Dunkin Coffee called Dunkin Donuts in the rest of the world except in Spain?
Dunkin Donuts is one of the best-known food brands or companies in the world. It was founded by William Rosenberg who opened his first donut shop in Quincy, Massachusetts in 1948 , under the name Open Kettle. Two years later, “Dunkin Donuts” was officially born and after that first store began to expand throughout the United States.
The company was very successful and eventually became one of the most popular stores in the United States. It was in the 70s and 80s when the brand was consolidated and in fact it was one of the three most popular food stores in America along with McDonald’s and Burger King.
Its popularity crossed borders and in fact ended up being present with 12,000 stores in more than 45 countries, including Spain, where it landed in 1997 with the opening of its first store in Madrid.
The arrival of Dunkin Donuts in Spain
At first, when it arrived in Spain, Dunkin Donut was called the same as in the United States and the rest of the world, however, the Panrico company had already registered the name of Donuts for its famous sugar and chocolate donuts.
To keep the Dunkin Donuts name, the American company was listed and partnered with Panrico . The company was quite successful with stores in Madrid, Barcelona and Palma de Mallorca, but the aforementioned association ended in the summer of 2007 when the American company wanted to recover its Spanish subsidiary and for this, it bought Panrico its 50% . Thus he had no choice but to change the name to Dunkin Coffee, in addition to naming his various “donut” specialties as “donuts.”
At present Dunkin Coffee is a company more than consolidated in Spain with more than 60 stores distributed in various parts of the country, mainly in Barcelona, ​​Madrid and Malaga.
