According to a survey,most Europeans would be willing to change their consumption habits and buy more organic products. Specifically, more than 75% of those surveyed are willing to pay more for environmentally friendly products if they trust that they truly are (77%). However, only half of the citizens of the Union (55%) consider themselves informed about the environmental impact of the products they buy and use.
On the other hand, the vast majority of EU citizens believe thatbuying organic products can have a decisive impact on the environment(89% in Europe and 93% in Spain) and that these products are as effective as the usual ones (74%). The citizens who trust the most that products labeled as organic are less harmful to the environment are the Portuguese (84%), the Maltese (82%), the French (81%) and the Belgians (81%). By contrast, confidence levels are much lower in Germany (44%), Romania (46%) and the Netherlands (47%).
To this is added that un a third of EU citizens (66%) would be willing to pay more for a product if its reliability guarantee were extended to five years. More than nine out of ten respondents consider, in addition, that the expected useful life of the product should be indicated (92%). Almost half of the participants in the survey have decided not to have a defective product repaired in the last twelve months as the repair costs are too high (47%). Almosthalf of those surveyed do not consider it safe to consume food products after the date stated in the mention “preferably consume before”(Four. Five %). In Spain this percentage rises to 55%. And according to the survey’s authors, this means that large amounts of edible food are wasted or thrown away every day.





