Confinement has dramatically increased television consumption. For example, since the state of alarm was declared, there have been increases of up to 68% more young Catalan viewers according to a report from the BIAC (Information Bulletin on the audiovisual of Catalonia). The big brands have adapted their messages so that advertising was part of the fight against covid-19, sending messages of strength, commitment and hope. After two months of confinement, many begin to speak about the future new normal. The world will be different, no doubt, but will human beings be? Lexus emphasizes our desire to return to ‘see, smell and drive the road, respecting it’ . The firm highlights its self-recharging hybrid technology as the alternative to continue enjoying the passion behind the wheel, without forgetting our planet. The Lexus UX 250 is one of its most urban, sophisticated and sensorial proposals.
The Lexus UX 250h features an SUV body with a lowered height and compact size, an ideal combination for those seeking an SUV aesthetic without sacrificing agility and fun. It will be, together with the Lexus CT, the access model to the range of Toyota’s premium firm . A family that is completed by the rest of the crossover models: Lexus NX and RX . They all share the essence and philosophy of a brand, which was born to create the best car in the world. From that moment on, comfort on the move became its flag, accompanied by more sports car features . Current models follow that roadmap, combining aesthetic excellence with a hybrid system that is quieter and more harmonious than ever.
The build of the new 2.0-liter inline four engine has been re-tuned for efficiency. Tweaks to the block reduce fuel consumption and emissions while delivering a smooth, linear ride with 178 hp under the throttle . All this thanks to the incorporation of two electric generator motors, located in a more compact and lightweight hybrid transaxle with less internal friction. As usual, Lexus opts for the sequential Shiftmatic gearbox, which can be managed manually through the gearshift paddles or the S position of the lever. It can be purchased with front or all-wheel drive and its starting price in Spain is 33,900 euros, excluding discounts.
