The Stellantis group grew out of the acquisition of FCA by PSA , the French conglomerate that adopted the Italian firms with the aim of giving them a new life. Far from what could be suspected at the beginning, this training will try to revalidate the privileged position of these brands among the automotive enthusiast. An example of this is the signing of Alejandro Mesonero-Romanos by Alfa Romeo , a news that surprised the world of four wheels after his brief passage through Dacia. The Spanish designer’s move to Paris was motivated by Luca de Meo, current CEO of the Renault group and their excellent relationship since they shared offices at Seat. A time that gave them a lot of work but also joys, such as the creation of Cupra as an independent firm and the subsequent success of the cars developed by Mesonero. We were able to ask him about this recognition at a round table that took place on the occasion of the visit of a group of Spanish journalists to the Alfa Romeo historical museum, called “La Macchina del Tempo” (Arese) .
Minutes before chatting with Mesonero we walked through the history of Alfa, a brand known worldwide for its refined designs and sportsmanship . There are many great prizes that accumulated on the shelves of the four-leaf clover of yesteryear, something that they intend to recover in their new participation in Formula 1. This feeling of resurgence accompanies the entire temporary chain of the brand that, on the occasion of the presentation of the Alfa Romeo Giulia, reopened the doors of a museum that was about to close.
The current building, which has lost the messy charm of the previous exhibition, is divided into three sections that represent the brand: Timeline, Bellezza and Velictà . The first of them, as its name suggests, shows us the evolution of a manufacturer that took advantage of the development of light aircraft for war as a field of experimentation. From that dark era he drew knowledge of lightweight materials, something that currently characterizes Alfa Romeo cars. Design, or Bellezza , is another of the basic pillars of this Italian production company, which was nurtured by bodybuilders for years and years . In the same way that he used experience in legendary racing, such as Mille Miglia , to extract learnings that he later turned into his production cars. Something that is also felt today, in the project that dances in the head and the office of Alejandro Mesonero-Romanos.
