Fiat is on the fast track to electrification. For this reason, and after its recent collaboration with the Bocelli family to create a special version of its 500th icon, the brand has held a special event attended by Maestro Andrea Bocelli and his son Matteo, an international rising star. . The artists performed together to launch Matteo’s new single ‘Tempo’, which is also the soundtrack for the new 500 launch spot ‘La Prima por Bocelli’.
“We are excited about this event held together with Andrea and Matteo Bocelli, special people who have made this evening unique and with whom we have developed a great project. This is how the new 500 ‘La Prima by Bocelli’ and an extraordinary system were created. of premium audio mastered by Maestro Bocelli’s ‘absolute ear’,” said Olivier Francois , Fiat CEO and Stellantis Global Marketing Director. “And Matteo’s new single is the soundtrack to the TV ad for the new car. With this new model, therefore, we are not just designing a car; we are designing a beautiful Italian experience. After all, there is one essential aspect that stands out.” when driving an electric car: silence. The beauty, the relaxing beauty of a quiet cabin, the best space to turn this perfect tranquility into perfect sound, designed for electric cars. You will feel as if you were in the ‘golden seat’ of the best opera. In short, we have not brought a car into the world of Bocelli, we have brought the world of Bocelli into our icon.”
For his part, Maestro Andrea Bocelli, expressed feeling “happy for this bold and unprecedented collaboration. The search for beauty has always been my main inspiration. Thanks to the Fiat 500, an icon of style in the world, we have joined forces to offer a new experience of beauty and multi-sensory harmony.And with the innovative technology developed, each trip will be enriched with the desired emotion, and our inner voice (because we all sing in our hearts) will experience being in a theater, an open-air stage, a recording studio… I am honored that this exclusive Fiat 500 model bears my name, but I think ideally it bears the name of those who choose to pursue and practice beauty, driving it”.
