After the great success of the new 500 ‘la Prima Launch Edition’, the top-of-the-range version returns with the debut of the 500 ‘la Prima by Bocelli’, the world’s first urban car equipped with JBL ‘Virtual Venues’ technology, which provides an unrivaled audio experience . As standard, the new version of this emblematic Fiat uniquely features JBL Premium Audio mastered by Bocelli: an extremely refined 320W high quality audio system, both in construction and performance, but at the same time simple and intuitive to use. use. Perfectly integrated into the car without affecting the passenger compartment or the trunk thanks to the experience of Maestro Andrea Bocelli , the most popular living tenor in the world, and has chosen the next new single by Matteo Bocelli as the soundtrack for the communication campaign.
“The resounding success of the new 500 la Prima, the top-of-the-range version of our electric icon, has made us realize that our customers want a product that is definitely premium, Italian and emblematic. In short, they want the best of Made in Italy,” said Olivier François , CEO of Fiat and Stellantis Global CMO. “And it is precisely in Italy where the maximum expression of art, beauty and music can be found. For this reason, together with Maestro Andrea Bocelli, we have created the best listening experience to improve the silence of an electric car. Thanks to With JBL’s outstanding Virtual Venues technology, we provide our customers with an immersive and personalized audio experience.This revolutionary high-quality audio system completes an authentic Italian icon, proudly created in Italy to bring the most authentic Italian spirit around the world. “, has added.
For its debut, it was dressed up, sporting a sophisticated black bodywork and providing the innovative disinfectant glove box as standard. It is a device that integrates a UVC lamp inside the dashboard glove box to increase the hygiene of the surface of small personal items (such as mobile phones, house keys and other small everyday items).
