Founder of Frisby was awarded for his business career

Currently, Frisby has 4,000 employees, 197 own restaurants and 59 franchises for a total of 256, located in more than 60 municipalities in Colombia.

Alfredo Hoyos Mazuera, businessman from Pereira, founder of Frisby, one of the most recognized fast food companies in the country, received the Premio Vida y Obra Empresarial de Portafolio award, for his more than 40 years training more than 4,000 employees.

Also read: What is the secret of Frisby’s success?

Since its inception, Frisby has focused on a higher purpose, which focuses on how it can best serve society, and its people. Together with his wife, Liliana Restrepo, they have managed to transmit conscious capitalism to the entire company, which proposes that free enterprise is the most powerful system of social cooperation and human progress.

“Frisby’s strong culture is founded on values such as respect, transparency, responsibility and trust. Continuously working on values from coherence and awareness and enabling the development of curiosity in its members in aspects of being and doing of the human being, it has managed to generate its own path of development that has led the organization to be successful and prosperous. ”, Says Liliana Restrepo, CEO and co-founder of Frisby.

The entity has developed some projects that seek to generate development both for the company and for the country in general. Frisby has a foundation, which is in charge of the company’s social responsibility. It has a high commitment to education through its school, the Dosquebradas Technological Institute, which operates in the department of Risaralda.

“The Frisby Foundation was born more than 40 years ago as an expression of the social commitment that characterizes the founders of the organization. Since 1979 the foundation has developed formal education programs and projects with a focus on being, training affective pedagogies, entrepreneurial culture, life skills and productive inclusion; to improve capacities and opportunities that positively impact the quality of life of our participants ”, explains Restrepo.

Regarding business development, the company has a business incubation laboratory called ACUMA, with which they seek to support the strengthening of the different value propositions of the ventures. “It is a program that tends to complement the training of people with a battery of tools to enhance skills that can transform them into managers of their life purposes; from the development of an entrepreneurial mentality and culture; transforming the way of thinking, seeing and acting of people, accompanying them to explore their creativity in ideation days ”. According to Liliana, the higher purpose is to start projects so that people develop autonomy, critical thinking and proactivity.

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In the wake of the pandemic, the organization decided to strengthen the donation program and incubated an artificial ventilator project. Regarding donations, they worked on 4 lines:

• Product donations: during the months of March and April they donated more than 700,000 units of food for more than 100,000 people, in 35 municipalities of the country.
• Soups for the Soul: in alliance with suppliers, they donated more than 500,000 units of soups throughout Colombia.
• 2×1 Soups: together with customers they have donated more than 3,000 soups.
• Markets: thanks to a contribution of 500 million pesos from the Santo Domingo Foundation and the respective counterpart of the Risaralda Government, they delivered more than 12,000 markets in the department.

“As for the fans, from the Foundation we incubated the Resilient Life project, led by a multinational team of entrepreneurs and scientists, they designed a fan that is within the quality range of 25% of the best in the world.” The medical device under development has the support of the Universidad Javeriana and the Universidad de los Andes.

Currently, Frisby has 4,000 employees, 197 of its own restaurants and 59 franchises for a total of 256, located in more than 60 municipalities in Colombia. 1

For the founders of the company, to lead in the midst of the crisis that the world is experiencing due to Covid-19, it is necessary to develop a systemic vision, which allows creating a context and transformation scenarios, through experimentation and rapid evaluation. . “This is achieved through the empowerment of teams, combining talents and experience to energize the organization and achieve innovative and disruptive proposals.”