A study published in the journal Alcoholism: Clinical & Experimental Research shows that loud music in bars encourages you to drink more alcohol in less time.
Thanks to previous studies, scientists knew, for example, that when listening to fast music, alcohol is consumed at a faster rate, or that in a place with background music, customers stay longer than in the absence of music. However, this is the first time that background sound effects have been studied in a real context: in French night bars .
To carry out the experiment, Nicolas Guéguen and his team from the Université de Bretagne-Sud asked the owners of a series of premises for permission to manipulate the volume of music while recording the alcohol consumption of 40 men aged between between 18 and 25 years old, who were unaware that they were being watched. The results left no room for doubt: the louder the volume of the music, the faster the drink is consumed . And therefore the final intake also increases.
Researchers have concluded that this behavior is explained by two reasons. In the first place, loud music makes people ? Smarter . "And also, after a certain volume, social interaction becomes difficult, which makes" customers talk less and drink more, "Guéguen explains.
