Video views have been increasing considerably in recent years, to the point of representing almost half of all Internet traffic each year. What’s more, the numbers increased a lot throughout 2020, especially during the confinement that forced us to stay in our homes for many weeks without being able to leave, except for what is essential.
For this reason, many entertainment and video platforms, in addition to streaming platforms or live content playback platforms, have achieved rapid growth in recent months, where TikTok , for example, has managed to rank among the most downloaded apps of the moment, ahead even of Facebook (which, until now, was the undisputed king of downloads on both Android and iPhone).
In the case of YouTube , we discovered some time ago that, each month, more than 2 billion users logged into their accounts at some point, which would represent almost half of all Internet traffic. While, each day, these users will view more than 1,000 million hours of video.
Therefore, if you have a company or a brand and are dedicated to the sector, it is clear that you will be interested in creating a brand account on YouTube , the option designed by the platform so that those brands, companies and professionals who wish to can have it an official account away from your official Google account.
There is no doubt that this option is extremely interesting, especially if we take into account that our YouTube account is practically the same that we use in Google, so we will not be able to have so many customization options unless we create a brand account , which It is a differentiated account that we can use with our own personal Google account (thanks to the Add Account option). But let’s go in parts.
Why do I need a YouTube brand account?
It is clear that the reasons why we might need to create a brand account are quite different, which will depend almost exclusively on the person or company that makes the decision to create it.
One of the main reasons has to do with the customization possibilities that it offers us, since, once created, we can choose the name and URL of the channel, without having anything to do with our personal account.
It also helps to improve privacy and security , since with a brand account no one will know what our real name is on Google or have access to our email address. In addition, although we grant access through personal Google accounts, information will never be shared between profiles.
Access to statistics becomes another reason more than important, since we can access really valuable information, such as: watch time, demographic data, interaction, audience participation and, finally, reports related to income. Thus, if we use this section in the correct way, we can make the most of our resources and produce better videos (at least, focused on the public that interests us).
Creating our brand account on YouTube step by step
First, YouTube asks us to confirm that we do not have a brand account already created. To do this, we must first go to the official Brand Accounts page. But before creating a brand account we need to have a personal Google account .
As we most likely already have it, you should know something important: it is possible to create a brand account by creating a YouTube channel . In fact, it is usually the first option that Google offers us to do so.
To do this, we go to Your channels , and click on the Create a channel button. Once this section is clicked, the system takes us to the page where we will have to enter the name of the brand account that we have chosen.
Once done, click on Create and immediately both the brand account and the channel will have been created.
