I am going to explain it, so that it is understood, and trying to avoid anglicisms, technicalities and acronyms, but there will be time to explain it better, and that it ends up being understood. Faced with the prohibition of using the latest of Google’s Android operating system by the American Administration, Huawei has had no choice but to announce its next flagship mobile device aimed at mass consumption, the Mate 30 series, with a new user environment that When I arrived, you will be able to have everything that the current Google operating system has, but only starting with the open and simple version of this platform.
That is why Huawei has gone ahead, I think, a month and a half to explain this detail, before the new equipment goes on the market at the end of next October or the beginning of November, in what I consider a successful and well thought out communication strategy . And that is why I also say that it will continue to tend to Google as an operating platform, which is free, although it will not benefit from the official system, since they cannot do so due to the trade war between the United States and China, and that it is greatly harming Huawei .
Even Huawei’s own managers point out that in the month and a half that remains for the new Mate 30 to be released on the market, they will work piecemeal to ensure that for the user the way to reach all the applications that they already have now with companies is fully transparent. or applications such as Gmail, Google Maps, Google Assistant, Facebook, WhatsApp, Instagram or YouTube, to name a few.
For this, what Huawei has ‘invented’ is a layer that they call Huawei Mobile Services (HMS) , and here I begin to use acronyms and anglicisms, and some technical terms that I have not used for three paragraphs, above Android Open Source and EMUI, and integrating its own App Gallery application store, in which it has already invested, or spent, 1.3 billion dollars. The objective? That the user who has these terminals in his hand can choose, in the simplest way, the applications and users he wants.
But it is also that the new Mate 30, to dry, and the Pro, will have the latest processor announced by Huawei at the IFA fair in Berlin the IFA fair in Berlin, Kirin 990 , which has all the 5G capabilities embedded in its guts and intelligence
Artificial (AI) to become, together with the A13 Bionic of the new Apple 11, 11 Pro and 11 Pro Max, the most ‘prodigious’ chip that inhabits the market at the moment, bridging the gap already with the Snapdrago 855 from Qualcomm.
Characteristics
6.56-inch OLED screen, the Pro version, a revolutionary quad camera with Cinema SuperSensing System for video lovers and a professional 40 million pixel camera to record images, and a new ‘slide-touch’ interaction system To manipulate the terminal without the traditional buttons, for example to raise and lower the volume or to take photos, in addition to facial unlocking with 3D technology and on-screen sensor to open the equipment through the fingerprint are some of the characteristics of the new Mate 30 series. And all this with a 4,500mAh battery , for the Pro version of the Mate 30, which can be recharged with the 40W Huawei supercharge in a few minutes.
The new Huawei Mate 30 series will also include the EMUI10 operating system; Always-On-Display (AOD), where the lock screen color changes during the day ; dark mode, which provides improved readability that allows the screen to adjust to the light for comfort when night falls; intuitive interaction on the sides of the device, with invisible and customizable virtual keys that allow adjusting the volume, games and camera settings, as well as being ideal for adapting to right- and left-handed users; AI-powered gesture control for touchless screen interaction, while AI Auto-Rotate and AI Private View are designed to enhance the user experience; Smart travel with HiCar, which offers advanced connectivity that ensures a perfect link between the device and the communication and entertainment system of the car, among others.
How much will they cost?
Mate 30: 799 euros.
Mate 30 Pro: 1,099 euros.
Mate 30 Pro 5G: 1,199 euros.
On sale between the end of October and the beginning of November.
We will have time, when we can see it and touch it, to analyze it and to see if the new advantages and innovations that Huawei has incorporated carry a greater appeal compared to the disadvantages, if they are, of not incorporating the latest from Google and Android. However, Huawei executives warn, if the situation with Google is fixed, we will once again trust its operating system and its services and applications with the new equipment.
