Toyota is one of the most reliable brands on the market according to a study by the OCU, which places its premium firm, Lexus, and Porsche as podium companions. The Japanese manufacturer acquired a score of 95 out of 100 in the studies carried out in 2020, only surpassed by those of Stuttgat (96) and its luxury subsidiary (97). Their resistance and durability are well known in the market, which makes them one of the brands preferred by the most consistent and rational buyers. An argument that, as of today, will be reinforced by the launch of the Toyota Relax campaign . This program allows Toyota customers to benefit, free of charge, from a 10-year or 160,000-kilometer warranty extension , whichever comes first. The only requirement to have this free extension is to carry out the mandatory maintenance, every year or 15,000 kilometers, in a workshop of the Official Network of Toyota Spain Dealers.
This extension represents one more vote of confidence towards a firm that has made customer service its spearhead. Until now, the Toyota user had an official guarantee of 3 years or 100,000 kilometers , which covered any manufacturing anomaly. In Toyota Electric Hybrid models this safety included the materials and labor, with 5 years or 100,000 kilometers, for the components of this self-recharging hybrid system. A technology that also benefits from the 10-year extension, even in plug-in hybrid models like the recently introduced Toyota RAV4 Plug-in .
Health check
With Toyota Relax, the customer can rest easy and, although the official warranty period ends, it will be extended year by year after passing the review at a Toyota Official Network Center . That is, they will not have 10 years from the first review, after the initial 3 or 5 years, but years will be added to each annual review up to a maximum of 10 times. Of course, as long as the vehicle is below 160,000 kilometers , the other condition stipulated by the firm.
By carrying out this periodic maintenance in the Official Network, the ‘Health Check’ will also be obtained. This certificate consists of the verification of a general inspection of the vehicle, to ensure its correct operation and detect incidents in the mechanical and electronic components. Thanks to this check, customers who do not have the completely sealed service book will be able to take advantage of the guarantee, since this review will be enough to extend the additional campaign year by year.
Centric Costumer
This new Toyota Relax campaign is part of the firm’s philosophy, which prioritizes quality and customer satisfaction by placing it as the protagonist of the relationship. In this way, the Japanese firm ensures an exceptional experience, something that has also transferred to its premium subsidiary Lexus.
For the perception to continue being this good, Toyota has marked four vital points in reference to the attention: “maximize efforts in the resolution of doubts, offer a response to each incident, give quick, efficient and complete answers and, for Finally, special follow-up to all claims to offer the customer a memorable experience ”. Only then can it be maintained as a reference and recommended brand. Two essentials for your next challenge: Beyond Zero by Toyota , your path to electrification.
