Automotive firms use their emblem to show the spirit and essence of their models, it is like their letter of introduction. Peugeot has resorted to the Lion since 1850, when it became the animal that would accompany them ever since. Many years have passed since then, the sector has changed a lot and it is time to renew itself once again. On February 25, the French firm presented its new logo : a shield adorned with the lion’s head and its mane blowing in the wind. It is the eleventh version of this reference and arises from the need to show a before and after after the creation of Stellantis , the company that emerged from the merger between the PSA group and FCA . The image, powerful and minimalist in equal measure, has emerged from the Peugeot Design Lab studies and the future Peugeot 308 will be the first to inaugurate it on its grill. We can also see it on the web pages of the firm and its facilities.
We are currently living in a key moment for mobility. We, as simple users, may not be aware of the importance of the steps we take. Peugeot , on the other hand, has witnessed many other revolutions , for that it is the oldest car brand in the world. The French firm wanted to face the path to electrification and autonomous driving with a completely renewed image, in keeping with the times and challenges.
An emblem of success
The previous Peugeot logo has featured on the most successful front end on the market for the past ten years. It also came before a change, a new range growth strategy that ended up being the most successful. Since then, Peugeot has accumulated two International Van Of the Year with the e-Expert in 2021 and Partner in 2019 , and three Car Of the Year with the 308 from 2014, 3008 from 2017 and the Peugeot 2008 from 2020 . Good results should not be masked behind a completely different image, which is why Peugeot remains true to its tradition.
The new lake of the lion attends and expresses what the firm was able to do in the past, what it creates today and what it is capable of developing for the future. A future in which their history and their own expectations are intertwined, which they face without fear as the King of the jungle would. That is why they speak of a logo created to last , that represents values and that creates belonging and recognition to those who wear it.
A world in constant change
For Peugeot the lion confers security, prestige, longevity and creates a bond of loyalty similar to the lineage. That philosophy, adapted to the new graphic universe, has resulted in this timeless logo. A vital detail in a time when time has become a very precious asset, so we must take advantage of that present and enjoy a global experience whatever the platform. Hence, the change of image affects all the visual aspects of the firm, not only its logo but also the website, dealerships and advertising spots.
On the occasion of this evolution, Peugeot has launched its first brand campaign in 10 years: The Lions of our time . This project invites consumers to regain control of time with the sole objective of creating quality moments, unique experiences and feeling more emotionally rich. For this, Peugeot promises “seconds, minutes, hours that will never be routine, whether online, on the edge of their vehicles or at points of sale.”
