In mid-2020 we knew first-hand the new DS 9, in which it was one of the first official presentations after the first wave of Covid-19. This sedan with a sophisticated and timeless design hits the European market to compete with alternatives such as the Audi A6, the Mercedes-Benz E-Class or the BMW 5 Series . They are German models of great weight and tradition, more than enough reason to try to offer something different and daring. However, the design of the DS 9 is not an ode to bravery, rather it surprises by its minimalism and sobriety in an era characterized by angular and marked bodies like that of the new Citroën C4 or Hyundai Tucson. To win over its customers, DS relies on a cabin that has nothing to do with current trends and that finds its best asset in customization. A decision that goes hand in hand with the use of materials of the highest quality, assembled in factories that work under almost artisanal processes .
DS started its new history as a premium PSA firm more than five years ago. Already then they forged what was to be their value proposition: transferring the French savoir-faire to the automotive industry. Years have passed and, with the launch of the DS 9, this path is confirmed, which is also felt in the mechanical part of cars. For this reason, the first units of this saloon arrive with the 225 hp plug- in hybrid system, which will be complemented by the 250 and 360 hp variants later on. We will explain everything to you in this article and, if you are considering being its owner, you can find its prices and variants.
Maximum customization
If you are looking for a different vehicle, that fits with your independent and sophisticated personality, the DS may be your best option. The universe created from these models is based on attention to the smallest details , trying to give preference to individual tastes through personalization . This is where we find exclusivity.
Aware of this in DS they have designed a dashboard completely covered in Nappa Leather , a piece that, like the seats with Bracalet upholstery , seems to have been made by hand. The ceiling also makes use of a noble material (Alcantara) as well as the doors and other elements of an interior, which surprises with its geometric shapes. This resource, reminiscent of crystals or precious stones , tries to offer well-being to its passengers. An aspect in which the 2.90-meter wheelbase is of particular importance, a height sufficient to achieve a spacious and highly comfortable cabin for people up to 1.90 meters.
First class
DS has developed the ‘DS Inspirations’ packages to take the concept of personalization one step further. Of all the possible combinations, the firm itself highlights the embossed leather of the Inspiration DS Rivoli or the sporty character provided by the black Alcantara of the Performance Line . If we choose this level of equipment for the DS 9 we will find a steering wheel fully covered in leather and a polychromatic environment, with up to 8 different tones for the interior. As I mentioned before, the refinement of DS lies in the feeling of being in front of a car finished by hand thanks to details such as the Point Perlé stitching. Even more so if we look at the BRM watch that crowns the dashboard as if it were a luxury credential.
But not everything has to do with visual taste, the DS must also conquer at the wheel . For this, PSA’s premium firm has drawn on the latest technological advances in the automotive industry. To begin with, the DS 9 uses an acoustic treatment that makes the interior soundproof to prevent vibrations during driving. In addition, the Hi-Fi Focal Electra system, which uses 14 speakers with stainless steel grilles, will surround us like in a concert.
