Citroën celebrated its first centenary in 2019. One hundred years of vocation and innovation embodied in vehicles that have been part of the history of motorsport. The ‘Inspired by You’ philosophy of its founder, André Citroën, marked a business line characterized by the democratization of systems present in premium models. Today, Citroën is valued as one of the most interesting brands by the young, daring and modern public . With the intention of establishing a direct relationship with them, the firm has developed a 360-degree strategy that brings together the car, the customer experience and the services offered. To facilitate both the purchase and use of a Citroën, it has been essential to create a complete digital universe, a network of platforms ranging from mobile applications to carsharing services.
New technologies have changed the current mobility paradigm. The millennial generation does not understand the purchase of a vehicle as a necessity, but a much wider range of possibilities opens up to them. Investing in a car is difficult for them, especially if we take into account the difficulties that this represents in today’s cities. Hence, brands must go beyond the product to capture their attention, both in terms of aesthetics and the services that surround that purchase. In this sense, Citroën has put the batteries with an immense range of apps and digital services ; all of them developed to create a direct communication channel between buyer, vehicle and brand.
The first step, that of the purchase, has been solved with a state- of-the-art configurator . Citroën is one of the firms with more customization options in their vehicles and through their website you can play as much as you want with them. So that maintenance and possible repairs are not an odyssey, the firm launched the Citroën Advisor , a platform through which users evaluate their commercial network. The applications related to the vehicle have significantly improved the user experience. Taking advantage of the launch of the new Citroën C5 Aircross Hybrid , the firm updates these channels that connect the owner with his car remotely. Next, we will detail all the services and platforms available in the brand’s digital universe.
