Amazon, the great online store, has decided to take action to preserve the innocence of "customer opinions" , those comments with a score of up to five stars made (supposedly) by users of products purchased on the portal.
After conducting an internal investigation, the e-commerce giant has filed a lawsuit in the courts of the American city of Seattle against 1,114 Internet users, whom it accuses of posting false reviews. According to Amazon, the origin of these suspiciously favorable comments to certain products comes from a website, Fiverr.com , where the hit commenters offer their services at five dollars an opinion.
"Although small in number, these reviews can undermine the confidence not only of consumers , but also of the sellers and manufacturers who offer their items," the company argues in its court brief.
Amazon claims that it has detected that the pseudo-comments are created from different accounts, but that they come from the same IP addresses. Everyone, whether they have bought the product or not, can give their opinion on the portal created by the entrepreneur Jeff Bezos in 1994 , but its regulations expressly warn that false and / or paid reviews are prohibited.
