In the same way that we see the fight between Apple against Samsung or Xbox against PlayStation, in the race for processors AMD and Intel have remained for years as antagonistic companies, competing to have the most powerful or efficient processor.
According to the benchmark carried out by the Performance Test platform, Intel maintains the leadership in controlling the processor market, surpassing an average of 60% of the market against a maximum of 40% of AMD’s share. And the advantage in the laptop sector is even more notable, where Intel exceeds 77% of consumers.
The relationship between AMD and ASUS
AMD in search of reducing this gap launches the new 6000 series of processors and with the alliance of the Republic of Gamers (ROG) of ASUS they will try to reach the more than 3.2 million gamers in computers, which will help the world gaming market to generate $196.8 billion, according to Newzoo.
In terms of performance, this generation contains a core called “Zen 3” built with 6nm process technology, which, although it refers to the size of the components and transistors, has a direct impact on its efficiency, by being able to include a greater number of components in the same size of the processor, generating greater capacity for simultaneous tasks.
In addition, this series is optimized with integrated graphics in the AMD Radeon processor that provides more realistic scenarios and better textures. For its part, ASUS, thinking about how important it is for gamers to have fps or build graphics and enjoy ray tracing, developed the ROG Strix G15 and ROG Flow X13 that include a GeForce RTX 3050 graphics card, considered high gamma in the gaming world.
In terms of efficiency, not only is the processing capacity important, but also that the components combine properly, that better gaming experiences are had and, above all, how the potential can be used. For example, with refresh rates ranging from 120 to 300 Hz, you can have ultra-smooth movements and incredibly low response times. This allows gamers to enjoy clearer movements and responsiveness in milliseconds.
If we take the ASUS TUF Gaming A15 as an example, it has an AMD Ryzen 7 6800H Processor and NVIDIA GeForce RTX 3060 graphics, achieving a refresh rate of up to 300Hz on its FHD IPS screen. This privileges not only the game, but even the ability to stream simultaneously without losing performance.
Another concept that seeks to improve the experience is the inclusion of Dolby Atmos. This line is already prepared to explore the audio with greater definition and immersion, thinking about how important it is to have more defined sounds, which allows you to know the environment, the movements of other players.
A challenging race
Given the shortage of components for the manufacture of microprocessors in the world, coupled with the demand for cryptocurrency mining, all these components suffered sustained inflation. In fact, Intel announced at the beginning of the year that its products would increase their costs between 10% and 20%.
Integrating video cards into the initial architecture, and especially downsizing processors from 7nm to 6nm, has the potential to reduce cost through lower material usage and keep these high-end products affordable.
AMD and ASUS-ROG, achieve a duality designed for gamers. Both companies have focused their efforts on winning this sector and reducing the market gap, but they must develop not only processors capable of delivering an excellent gaming experience, but also seek to build complete solutions designed for today’s games, which are more demanding with precision, that exploit the visual and that deserve to be played with the highest audio and video quality.