Apple is currently the most innovative company in the world, according to a report just presented by the consulting firmBooz and Company. Apple’s leadership is very interesting considering that the company ranks 81st on the investment list with 1,333 million dollars, far behind the investment of others such as Microsoft, which have been less innovative.
Technology companies are the undisputed leaders in the innovation perception ranking, drawn up based on 450 interviews with senior executives of the main companies around the world, ahead of pharmaceutical companies or car manufacturers. Specific,Google It is the second most innovative company in 2009 and its spending to innovate amounts to 2,842 million dollars. To find the mightyMicrosoft you have to go down to sixth place. The multinationalIBM it also appears in lists of the most innovative companies, in eighth position. The latest tech companies to rank in the top ten most innovative areSamsung (in ninth position) and the chipmakerIntel (tenth).
Regarding sales during 2009, the list changes the order of the companies. In this case, Samsung is the undisputed leader with sales of $ 109,541 million, followed by IBM with $ 95,759 million. The most innovative company, Apple, has achieved a turnover of 42.905 million, surpassed by Microsoft, which has achieved 58.437 million. Google is in the queue with 23.651 million sales, although thanks to the boom of its Android system in 2010 it could change the situation.
