Casa Seat is much more than a dealership. What’s more, it is anything but a dealer . It is a strategic center of the Spanish firm, located in the heart of the city where it was born: Barcelona. Its strategic location, at the intersection of Diagonal with Paseo de Gracia, makes it the best exhibitor and mobility laboratory in Spain . The firm’s product designers work from there. They do it in projects that are not just cars, they can also be mobile applications or other objects such as scooters or electric motorcycles. An example of this is the new multimodal mobility platform developed by SEAT: CODE and presented in this home of the brand. A space in which the House of the Sun (2020) exhibition created by the artist Pedro Torres will also take place until November 21.
Seat is aware of the change that society is experiencing, not just the automotive sector. Vehicles are one more tool at the service of the population , a concept that, although it seems obvious, had been diluted by the hobby that they created in the past. A time when young people dreamed of owning the latest model, the most powerful, the best in the curves or the most aesthetically sophisticated. That happened, or so it seems. Now the important thing is to meet the mobility needs of a gentrified population in chaotic metropolises and in the middle of the cleaning process. Manufacturers must engage the buyer in many ways, becoming a life partner beyond the road. That’s when a collaboration like the one signed with the LOOP Barcelona summer video art festival makes sense. A union that has resulted in the House of the Sun exhibition, a visual, sound and light reflection on the relationship of humans with the sun.
A relationship that has a lot to do with sustainability. As the launch of the first multimodal mobility platform developed by SEAT has to see it: CODE. The first service to benefit from this Seat MÓ motorcycle sharing application, launched in August and which already has 600 eScooters to be used in Barcelona . The intention of the brand is that other sharing companies use this application to offer services to users, so that it is easier to decide what type of vehicle suits you at that time. Now we tell you more in the gallery.
