Citroën celebrated its first centenary in 2019. For a brand with its vision, evolution and adaptation, many remain to be fulfilled. One of the most iconic vehicles in its current range is the Citroën C3, of which more than 3.5 million units have already been produced since its appearance in 2002 .
The firm has changed a lot since then, as has the design of its vehicles. His audacity and ease has been successful; but also, some hatred. You can never be liked by everyone and Linda Jackson, Managing Director of Citroën , knows it.
The radical turnaround that the launch of the first Citroën Cactus represented has boosted the brand, or rather motivated it. With DS spinning off as a premium brand from the PSA group, the chevron firm can focus on what it does best: democratizing technology, comfort and design. An example of this were the values on which the launch of the new Citroën C3 was built: Optimistic, Human and Smart .
The first one focuses on the design part, bringing optimism to the day-to-day of those who must drive their C3 to go to work. Its crossover style is combined in a youthful and trendy way with the coloring of its bodywork, its volumes and the appeal of the well-known Airbumps of the doors.
The pillar called Human takes care of the well-being of its passengers thanks to the Citroën Advanced Comfort . This system encompasses everything that affects the comfort of the car such as seats, habitability, storage space and climate, so that together they improve it. The connectivity and driving assistance systems of the new Citroën C3 are at the level of some premium vehicles, hence the Smart.
One hundred years after their birth they can be proud, their vehicles accompany the imagination of any citizen. We all have in mind an iconic model like the 2CV and its rounded shapes. The Mehari and its curious body ready for anything. The CX was another bombshell that moved more luxurious car systems into a vehicle accessible to the ‘people’.
This tradition has made Citroën a valued company, with its own image and philosophy. Hence, we can find a lot of curiosities in your e-boutique as an escape route to face the January slope. Here we leave you a list of 12 quirks that will help us start 2020 on the right foot.
