This week marks the first anniversary of the declaration of the state of alarm, which entered into force on March 15, 2020 . The world has changed dramatically and home confinements have dramatically affected the economy. The automotive sector suffered the worst drop in sales in its history, data from which it will be difficult to recover in a matter of months. However, the light at the end of the tunnel appears to be looming for some manufacturers. Citroën, for example, achieved a 7.5% market share in February, 0.1% higher than that signed the same month last 2020. The “Inspired by You” philosophy, focused on developing cars for people and all its needs, it seems to have found its way among the most avid buyers of innovation, practicality and competitive prices .
This 2021 has started with hope and good expectations for the four-wheel sector. The optimism may lie in that it cannot go worse, but it is a start. To achieve good results, the French firm has not stopped when it comes to presenting novelties such as the new Citroën C4 “Made in Spain” , which has quickly become the third best-selling in its segment. This, and five other models, have pushed the car in all categories, including commercial vehicles.
The first in his league
The Citroën Berlingo has caught on with the public for its versatility and versatility, meeting the expectations of those who want a vehicle for their work but also in their free time. For this reason, it is not surprising that it has positioned itself as the leader in retail sales from its commercial segment, something that also happens with the Citroën Jumpy. The Jumper has closed February as the third best-selling in its category.
So far in 2021, Citroën has registered a total of 8,787 vehicles , representing a growth of 5% in the sales channel to companies. A figure that contrasts with the decrease of 15% of the market in question and that gives it the fourth place in the ranking of brands. Regarding particular models, the Citroën C3 has been the third best-selling compact and the C4 repeats its position in the compact SUV ‘s category.
Competition helps
It is very difficult to calculate how the presence in competition helps the sale of a brand’s vehicles. However, the presence of Citroën in the rallies does not wane. His commitment to speed tests is clear and brings us interesting news for national drivers. The Citroën Rallye Team has signed Jan Solans to defend the colors of the squad in the Spanish Rally Super Championship. The signature of the chevron, by the hand of the 23-year-old young man from Barcelona, Junior WRC champion in 2019 , will return to the fold in the mixed event that the RFEDA implemented and that combines gravel and asphalt tests.
Mauro Barreiro will sit to the right of Carlos Sainz’s gifted student in a Citroën C3 Rally2 . This model, which has shown its mechanical unbeatable since it debuted at the national level two years ago, having won four titles with Pepe López , to whom Jan is now taking over to apply his international experience in WRC3. A C3 Rally2 that has been homologated by Citroën Racing to defend its throne in the S-CER through the Sports & You structure . A team that has the vital sponsorship of Huawei , Terra Training Motorsport, Total and Pirelli .
