Cupra undertakes the definitive step to become an independent firm, with its own essence outside of Seat, with the launch of the new Cupra Formentor . This SUV coupe is the first model developed from scratch by the brand and is manufactured at the Martorell plant, a vehicle 100% made in Spain . This pioneer owes its name to a rugged and intrepid cape in Mallorca, a place sculpted by the wind and the impact of the waves of the sea. Its design is inspired by that movement and the impetus to face a somewhat uncertain future. A future for which they have devised a wide range of engines, including the plug-in hybrid version available since its launch . The first units will arrive in the last quarter of this unexpected 2020 but their prices have not yet been revealed.
A page in automotive history is reserved for the Cupra Formentor. It is the model that the firm presents to the world, with its own style and DNA . The design serves as a cover letter for an avant-garde, sophisticated and innovative model. Its cabin aims to be unique as well as welcoming, with a special emphasis on technology and connectivity , and the mechanical options will maintain the sporty spirit that characterized the Seat Cupra models. The objective of this firm is to conquer drivers away from stereotypes, those who are looking for a model in accordance with their daring, carefree but also exclusive personality. “Thanks to a fascinating design and a high-performance plug-in hybrid powertrain, we have created an exceptional car for very special people,” said Wayne Griffiths, Chairman of the Board and CEO of CUPRA.
At first glance, it is an SUV with a tourist air and a coupe silhouette , an image that invites you to have fun on the road. Its lines mark the aesthetic pattern that the models developed by Cupra will follow, emphasizing the emotion and robustness expected of a sports car. A tradition that must coexist with the electrified future of the European park, a challenge that the firm faces with confidence and evolved proposals such as the Cupra León or novelties such as the Tavascan.
