AutoCupra Formentor: the show begins

Cupra Formentor: the show begins

With the precision of a Swiss watch and thus complying with the schedule that was committed to in its presentation, the new SEAT Group brand presents Cupra Fomentor. A year ago at the 2018 Geneva Motor Show, the Spanish brand unveiled the first model of the new Cupra brand, the Ateca Cupra. Just a year later, and in the same place, we get to know for the first time the concept of what will be the first Cupra origin vehicle.

After half a year of work, hundreds of sketches designed by hand and supported by the latest virtual reality technology that achieves a validation of 75% of the model before the manufacture of the first unit in real size; after all this, El Formentor was born.

Creating the first model of a brand adds the responsibility of creating the design language that will define future models, regardless of the segment they are positioned for. If we talk about Cupra, we talk about technology and avant-garde . These are the rails where the wagon that carried the brushes has moved to give life to Formentor.

Alberto Torrecillas, Cupra Formentor’s exterior designer, decided to remain faithful to his style and chose to design on paper, managing to capture ideas in a very fluid way, managing to face the results. This only takes the artist’s results to extreme levels.

At the same time, the design team of the Color & Trim brand is giving life to the interior. To complete successfully, this challenge must go through different stages that, although different and independent, coexist and depend on each other, so that it will only reach the assembly trains if they culminate in a single and homogeneous triumph.

The interior aesthetics combine the new luxury concept of the premium segment of this new era. The use of exclusive materials and colors must accommodate, precisely and comfortably, the third step that culminates in the interior design: technology.

The Fomentor naturally mixes noble and industrial materials. The petrol blue color, created exclusively for this model, welcomes longtime motor lovers with a tone that is very present in the garages of yesteryear. Far from looking retro, it becomes the perfect ingredient capable of combining elements such as leather and aluminum that are correctly positioned inside.

Finally, we talk about a chapter that in the designs of not long ago were created almost by accident, filling in the possible gaps that the mechanical needs of other times left free.

Today, it is the opposite and thus the new Cupra has been created. The placement of the central screen where the epicenter of all the technological processes of the car is indisputably positioned becomes the protagonist of the entire technological orchestra inside the new Cupra.

The Cupra Formentor will hit the market approximately in the middle of next 2020 .

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