It has been months, even years, since Cupra spun off from Seat to become an independent brand. Every motor enthusiast was surprised by the choice of the Cupra Ateca as the first model of the firm . That decision broke the schemes of those of us who were looking forward to the appearance of the new Leon, the best-selling and most watched model of the Spanish brand’s sports division. To this day no one doubts his success. The intention of the executives was to place the new Cupra one step ahead, at the level of premium manufacturers focused on more mature drivers. However, the arrival of the Leon Cupra continued to generate vivid anticipation. With the aim of continuing to position the brand, the first model to reach the Spanish market will not be the most performing but the most balanced. The new Cupra León e-Hybrid is now available , the 245 hp plug-in hybrid variant , zero label and 52 kilometers of electric autonomy for a price that starts at 42,380 euros.
Throughout 2021 the rest of the range will arrive, with engines ranging from 245 hp to 310 hp for the sportiest. All of them will be combined with the DSG automatic transmission and will be offered in a five-door and a station wagon, called Sportstourer. This release is the ultimate litmus test for Cupra. The previous Seat Leon Cupra received praise everywhere, especially for its value for money and performance. The new Cupra brand has raised the cost of getting a more luxurious, equipped and technological Seat, arguments that will have to penetrate the public. The latest generation had more than 50,000 registered units in four years, a milestone that pushed them to be confident of their commercial success as a Cupra-only model.
Those looking for a vehicle with the Cupra tradition, but also the latest advances in powertrains, can approach the brand’s dealers now. The new Cupra León e-Hybrid is waiting for you, in both bodies and with a level of efficiency never seen in the compact sports segment . We explain it better in the gallery.
