Since DS Automobiles created its own brand, separate from Citroën, in 2014, it has not stopped facing challenges from which, so far, it has emerged victorious. Following the success of the DS 7 Crossback, the French luxury firm now presents the new DS 3 Crossback, a premium SUV that aspires to compete with such powerful rivals as the Audi Q2 or the MINI Countryman, thanks in large part to its sculptural style. to its unprecedented proportions, exclusive innovations and unique refinement. Not to mention its 100% electric E-Tense version, which takes the model beyond the limits.
The DS 3 Crossback , built on a new platform, is defined as an urban, elegant and attractive model, capable of leaving aside the conventional. Instead, he dares to opt for exclusive technologies such as DS Matrix LED Vision projectors, self-deploying retractable door handles and a fully digital cockpit, not to mention a host of safety equipment and assistive functions. to driving.
Yves Bonnefont, CEO of DS Automobiles, notes that “ the DS 3 Crossback is perfectly suited to the second generation of DS : technological leadership and unique refinement. With this model, DS Automobiles writes a new chapter in its history: that of electrification. In its E-Tense version, the DS 3 Crossback is 100% electric, without compromising on style or performance ”. For his part, Eric Apode, Product Manager at DS Automobiles, comments that “the DS 3 Crossback offers a new, unique in-car experience, in line with the exceptional performance of the DS 7 Crossback. It brings together all the ingredients to attract a demanding clientele that does not want to give up size and compactness. Lovers of beauty will be seduced by its sculptural design, the creativity of its interiors and the care given to the smallest details ”. “The avant-garde technologies will allow customers a driving experience full of comfort, tranquility, serenity and pleasure, in any type of use and route, either with thermal engines or with 100% electric”, adds Apode.
